Branding and social media design for a card game that brings friends together for relationship building and good conversation
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Social Media
02
Marketing
Conversely
Conversely is a card game developed by Charles Stewart. It is designed to bring people together through conversation, engaging prompts, and reflection.
Problem
The challenge was to position the brand as a tool for meaningful connection. It needed to feel warm and socially inviting while still standing out in a saturated market of party and conversation games. Alongside the identity, the brand also needed clear guidelines and social content.
Process
The creative direction focused on capturing the energy of shared moments and authentic conversation. Brand guidelines and strategy were created to establish a cohesive voice and visual system, ensuring consistency across various formats and platforms. Social content was designed to reflect the interactive nature of the game itself.
Solution
The final brand system positions Conversely as more than a game: it becomes a catalyst for connection and memorable interaction. The identity feels energetic and human, encouraging curiosity and meaningful engagement both online and offline.