Concept brand identity, packaging,
& motion for a matcha cafe
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Brand Identity
02
Packaging
03
Menu
Daily Cha
Daily Cha is a matcha-focused café is true to itself. With whale tales appearing here and there, Daily Cha branding embraces quirk.
Problem
Matcha cafés often fall into predictable visual trends. Daily Cha needed an identity that was full of personality while still reflecting the calm, ritualistic nature of matcha culture. The challenge was to create a flexible brand system balanced playful energy and quiet warmth.
Process
For the identity, I paired vibrant tones with natural hues to create a visual language that felt both cheerful and grounded. Whimsical details and playful compositions introduced personality, while clean layouts and consistent design elements ensured cohesion across the system. The project included logo design, packaging, ads, and more.
Solution
The final brand system positions Daily Cha as a fresh and inviting matcha café experience. The cohesive system maintains consistency across various formats while allowing flexibility and variation, resulting in a brand that feels warm, distinctive, and inviting.