Brand identity design for a luxe, boutique botanical soda brand
01
Logo Design
02
Packaging
03
Logo Animation
Petali is a concept botanical soda brand that brings a fresh, refined twist to bubbles. The identity balances elegance with approachability.
Petali
The botanical soda market often leans too heavily in one direction, either too trendy or premium to the point of feeling inaccessible. The challenge was to create a visual system that reflected the depth and complexity of the flavors while standing out in a crowded beverage space
Problem
I developed the identity by exploring the balance between elegance and approachability. Drawing inspiration from botanical ingredients and the layered nature of the soda flavors, I created a refined visual language centered around clean typography and luxe color palettes, and thoughtful packaging details
Process
The final identity positions Petali as a modern botanical soda brand with a distinctive shelf presence. The branding combines elevated design with subtle visual cues. The cohesive system across logo and packaging creates a memorable brand experience that feels refined and refreshing.
Solution